July 1, 2024
Is this the end of the UK festival season?
With 40 festivals already cancelled this year and more than 100 set to follow in their footsteps, does this mark the end of the famous UK festival season?
Filter Results
June 28, 2024
What You Need to Know About the Green Claims Code and Greenwashing
Talking about sustainability can be hard, with so many pitfalls to avoid (hello greenwashing!). This blog explores the UK Competition and Markets Authority’s (CMA) Green Claims Code and the upcoming European Green Claims Directive and what they mean.
June 12, 2024
EUDR – Is it Doomed to Abject Failure?
One Nine Nine MD, Barnaby Patchett looks at the EUDR (European Union Deforestation Regulation), and whether it’s a great step forward for sustainability, or a dreadful piece of bureaucracy that will do nothing to stop deforestation.
May 22, 2024
The power of simplicity: why big ideas sometimes need small words
Language is important when communicating complex ideas. Yet, too often, those complex ideas are hidden behind complex language. In this blog, we’ll explain how tech companies can simplify their message and the impact that could have on their business
May 16, 2024
Music Marketing: The Dying Art of Being Controversial
With Drake and Kendrick Lamar breaking records, One Nine Nine looks at the dying art of the music feud and why being controversial can be good for business…
May 13, 2024
The steaks are high! Why companies are now tackling cow farts to counter global warming
This might sound like a Daily Mail snippet, but bear with us - cow farts are driving global warming. This blog explores how cows and their methane-rich farts are helping push up greenhouse gas emissions and how science is fighting back!
April 30, 2024
The Cloud now has a greater carbon footprint than the airline industry
The internet is now responsible for up to 4% of all total carbon emissions, and with our growing dependence on technology and skyrocketing AI use, that’s only going to increase. So how can we make The Cloud green?
April 30, 2024
Why bigger isn’t always better - marketing lessons from the Co-op Live PR disaster
Europe's biggest new arena, costing £365 million was due to open last week to much fanfare - only it didn’t, creating even more fanfare. What marketing lessons can we learn from the Co-op Live PR disaster?
April 22, 2024
10 Reasons to be Optimistic About Sustainability in 2024
To celebrate Earth Day - and counteract the doom and gloom this year - here are 10 good news stories that should give you hope for the future.
April 3, 2024
The Bootleg Beatles - can ‘illegal’ fan remixes be a good music marketing tool?
Some of the most streamed tracks in the world are sped-up fan-made remixes on TikTok, ‘diverting revenue away from rightsholders.’ But, asks One Nine Nine’s Andy Buchan, can labels/artists capitalise on these remixes?
October 8, 2024
One Nine Nine client DAABON launches World’s First Carbon Neutral Palm Oil
At One Nine Nine, we’re proud to work with leaders in sustainability. So we’re excited to announce that our client, DAABON, has launched the world’s first carbon-neutral organic palm oil, a milestone for the palm oil industry.
September 4, 2024
Say hello to our latest new team member, Graphic Designer Alex!
We're delighted to announce that we've expanded our team with the arrival of Alex Kubis, a Graphic Designer with extensive music industry experience.
March 20, 2024
One Nine Nine co-launch The Sustainable Commodities Podcast
One Nine Nine has launched The Sustainable Commodities Podcast, which charts the highs and lows of the sustainable commodities world.
February 29, 2024
One Nine Nine launches new podcast, A Mug Full of Marketing
Welcome to One Nine Nine's essential new Marketing podcast. Hosted by co-founders James and Barnaby, A Mugful of Marketing poses the essential questions, bringing you all the brews, news and views on marketing.
February 29, 2024
Hear all about it - One Nine Nine ramps up their Podcast production!
We’re pleased to say we’ve taken our podcast production to a new level in 2024 with a host of new top-of-the-line equipment and the launch of two brand-new podcasts!
October 25, 2023
KTC Launches New Sustainable Palm Oil Brand - Planet Palm
We’re delighted to announce that our edible oils client KTC has launched a brand new pro-palm oil brand called Planet Palm, a new range of certified sustainable, traceable and responsibly sourced palm oil products for bakery and food manafacturers.
September 27, 2023
Sustainability: it’s ale in a day’s work for People, Planet, Pint
One Nine Nine has partnered with People, Planet, Pint for their alternative COP28 events in December. Hoppy days!
September 5, 2023
We’re content with our new (Head of) Content
Fresh from our double-appointment in July, we’ve added another member to the team with experienced journalist and editor Andy Buchan joining as our Head of Content. And yes, that’s his wordplay in the title, and we still hired him.
June 5, 2023
We’re Growing - Double Appointment at One Nine Nine!
The agency expands! This month, we are excited to welcome two new team members, with new additions to our content and digital marketing teams.
March 6, 2023
One Nine Nine to Speak at VMC 2023
We are delighted to announce that two of our team members will be speaking at the Visual Media Conference 2023, taking place in Leeds on April 4th.
January 20, 2022
One Nine Nine Showcases Sustainability and Ethical Credentials with New Accreditations
We made the decision to become a Good Business Charter and Living Wage Employee accredited. We recognise how important it is to be held accountable and are delighted that these two organisations are holding us to such high standards.
Apr 8, 2026
One Nine Nine PR Wins and Highlights in 2026: From Space to Soy
What do space launches, ice cream and EU legislation all have in common? They’ve all been front and centre in One Nine Nine’s PR and editorial strategies this year. Head of Content Andy Buchan explains…
Feb 6, 2026
SAATYNTK – Sustainability Acronyms and Terms you need to know in 2026
The ultimate Sustainability Acronyms And Terms You Need To Know list for 2026. Use this to sound like the smartest person in the room – or at least the one with the best vocab.
Jan 23, 2026
Beyond Buzzwords: Why You Need To Think About Thought Leadership
Naturally, this question didn’t exist several years ago, but in an age of increasing AI content, where every feature, LinkedIn update and opinion bears obvious AI tells, it’s a very valid question.
Oct 22, 2025
Is Palm Oil Really in Half of All Supermarket Products?
Is palm oil in almost 50% of supermarket products? We look into the new research that debunks the common claim repeated by the WWF and reveal a surprising truth!
Oct 9, 2025
EUDR: Plan for Compliance, Prepare for Chaos
EUDR: The sustainability deadline clock is ticking, but uncertainty reigns. Will the EU Deforestation Regulation happen, and what does the delay mean for prepared businesses? Read more!
May 20, 2025
From DJs to Dogs: When Passion Drives Marketing
Marketing works best when it’s led by passion and knowledge. We’re applying that same passion, insight, and creativity to a new space. One that’s a little furrier.
One Nine Nine branches out into the world of pets - and more specifically, dogs.
Jan 15, 2025
Sustainability Marketing Trends for 2025
Sustainability marketing is changing fast, with legislation, consumer demand, and corporate accountability pushing businesses into new territory. These are the sustainability marketing trends you need to know in 2025!
Jan 13, 2025
Music and marketing trends you need to know in 2025
We’ve never had more choice when it comes to marketing, but that near-impossible choice of platforms and content presents its own challenges. We’re here to give you the essential marketing and music marketing trends you need to know in 2025!
Dec 19, 2024
2024 in Review - Music & Marketing
From sell-out world tours to specialist books via Oscar-buzz films and viral dog videos, we’ve seen and done it all this year with our marketing campaigns! Here’s what went down in 2024…
Dec 17, 2024
2024 in Review - Sustainability
We've been busier than ever this year, as businesses adopt sustainable practices. Here are our 2024 highlights!
Dec 2, 2024
Live music goes green(er) as the National Arenas Association release Green Guide
Live music took a step forward in the sustainability battle recently as the National Arenas Association (NAA) unveiled its Green Guide. But why does this guide matter, what can it achieve and will it work?
Nov 25, 2024
“More music is being released today than in 1989” - Why Music Marketing is More Important Than Ever
We live in a consumer age where content is king. But standing out in that dense sea of music is harder than ever. Which is where clever music marketing comes in, says One Nine Nine’s Head of Content Andy Buchan.
Nov 20, 2024
Reflections on RT2024 – We Need to Talk About Palm Oil
One Nine Nine's Barnaby Patchett reports back from RT2024 - the RSPO conference, explaining why the industry must shift the negative narrative on sustainable palm oil, embrace better communication, and highlight its positive impact.
Nov 19, 2024
Does President Trump Spell the End for Sustainability?
Whatever your political views, the second coming of President Trump surely spells disaster for sustainability. But, with Elon Musk and RFK appointed to his board, are there green shoots of hope over the next four years?
Oct 8, 2024
One Nine Nine client DAABON launches World’s First Carbon Neutral Palm Oil
At One Nine Nine, we’re proud to work with leaders in sustainability. So we’re excited to announce that our client, DAABON, has launched the world’s first carbon-neutral organic palm oil, a milestone for the palm oil industry.
Oct 3, 2024
AI and Marketing: What Does The Future Hold?
Marketing has adopted generative AI content like a long-lost child - but what does our increasing reliance on AI mean for the industry? One Nine Nine investigates.
Sep 24, 2024
We Need To Talk About Cotton
We grow enough cotton to make 27 T-shirts per person every year. But that huge amount of cotton comes with a massive climate cost. We take a closer look at some of the problems associated with cotton and the best practises involved.
Sep 9, 2024
Safe From Harm - How Massive Attack Are Making Live Music More Sustainable
Trailblazers Massive Attack are trying to change the music industry, with their recent Act 1.5 festival one of the most sustainable ever held. Is this the future for the music industry?
Sep 6, 2024
What the EU Deforestation Regulation Means for Coffee Drinkers in the UK
With the EU Deforestation Regulation set to take effect at the end of this year, we look at how this will affect the coffee industry and what it means for your daily dose of caffeine?
Sep 4, 2024
Say hello to our latest new team member, Graphic Designer Alex!
We're delighted to announce that we've expanded our team with the arrival of Alex Kubis, a Graphic Designer with extensive music industry experience.
Aug 28, 2024
Be Here Now: How Oasis Nailed Their Comeback Marketing
No matter where you stand on the Oasis reunion, there’s no denying that the Gallagher brothers have dominated the news this week. In this blog, we uncover how the rumour mill started and how the mighty Oasis marketing machine went into overdrive!
Jul 18, 2024
Will the Paris 2024 Olympics be the Greenest Ever?
The 2024 Paris Olympics promises to be the greenest Olympics in history when it starts on Friday, July 26. But are the claims justified or merely a marketing ploy?
Jul 1, 2024
Is this the end of the UK festival season?
With 40 festivals already cancelled this year and more than 100 set to follow in their footsteps, does this mark the end of the famous UK festival season?
Jun 28, 2024
What You Need to Know About the Green Claims Code and Greenwashing
Talking about sustainability can be hard, with so many pitfalls to avoid (hello greenwashing!). This blog explores the UK Competition and Markets Authority’s (CMA) Green Claims Code and the upcoming European Green Claims Directive and what they mean.
Jun 12, 2024
EUDR – Is it Doomed to Abject Failure?
One Nine Nine MD, Barnaby Patchett looks at the EUDR (European Union Deforestation Regulation), and whether it’s a great step forward for sustainability, or a dreadful piece of bureaucracy that will do nothing to stop deforestation.
May 22, 2024
The power of simplicity: why big ideas sometimes need small words
Language is important when communicating complex ideas. Yet, too often, those complex ideas are hidden behind complex language. In this blog, we’ll explain how tech companies can simplify their message and the impact that could have on their business
May 16, 2024
Music Marketing: The Dying Art of Being Controversial
With Drake and Kendrick Lamar breaking records, One Nine Nine looks at the dying art of the music feud and why being controversial can be good for business…
May 13, 2024
The steaks are high! Why companies are now tackling cow farts to counter global warming
This might sound like a Daily Mail snippet, but bear with us - cow farts are driving global warming. This blog explores how cows and their methane-rich farts are helping push up greenhouse gas emissions and how science is fighting back!
Apr 30, 2024
The Cloud now has a greater carbon footprint than the airline industry
The internet is now responsible for up to 4% of all total carbon emissions, and with our growing dependence on technology and skyrocketing AI use, that’s only going to increase. So how can we make The Cloud green?
Apr 30, 2024
Why bigger isn’t always better - marketing lessons from the Co-op Live PR disaster
Europe's biggest new arena, costing £365 million was due to open last week to much fanfare - only it didn’t, creating even more fanfare. What marketing lessons can we learn from the Co-op Live PR disaster?
Apr 22, 2024
10 Reasons to be Optimistic About Sustainability in 2024
To celebrate Earth Day - and counteract the doom and gloom this year - here are 10 good news stories that should give you hope for the future.
Apr 3, 2024
The Bootleg Beatles - can ‘illegal’ fan remixes be a good music marketing tool?
Some of the most streamed tracks in the world are sped-up fan-made remixes on TikTok, ‘diverting revenue away from rightsholders.’ But, asks One Nine Nine’s Andy Buchan, can labels/artists capitalise on these remixes?
Mar 20, 2024
We Need To Talk About Food
Globally, we make enough food to feed more than 10 billion people, and yet we’re blighted by both obesity and starvation. However, there are ways the marketing community can help improve the situation, with food waste being one of the driving trends.
Mar 20, 2024
One Nine Nine co-launch The Sustainable Commodities Podcast
One Nine Nine has launched The Sustainable Commodities Podcast, which charts the highs and lows of the sustainable commodities world.
Mar 18, 2024
Green wine, anyone?
Aldi has just launched its range of paper wine bottles that are five times lighter than standard glass and made from 94% recycled paperboard. Is this the future, asks One Nine Nine’s Andy Buchan?
Feb 29, 2024
One Nine Nine launches new podcast, A Mug Full of Marketing
Welcome to One Nine Nine's essential new Marketing podcast. Hosted by co-founders James and Barnaby, A Mugful of Marketing poses the essential questions, bringing you all the brews, news and views on marketing.
Feb 29, 2024
Hear all about it - One Nine Nine ramps up their Podcast production!
We’re pleased to say we’ve taken our podcast production to a new level in 2024 with a host of new top-of-the-line equipment and the launch of two brand-new podcasts!
Feb 29, 2024
The Power of PR
Public Relations (PR) is more than just getting your brand mentioned in the news; it's about creating compelling stories and narratives, it’s about building meaningful relationships, and it’s about shaping perceptions.
Feb 26, 2024
Space - the final frontier for sustainability?
With the US landing back on the moon for the first time in 50 years, Space exploration is back in a big way. But with sustainability increasingly driving business conversations, can space travel ever be sustainable?
Feb 15, 2024
What Beyoncé’s Superbowl Adverts Can Tell Us About Music Marketing…
Beyoncé sprang not one but two surprises on us with her 60-second, $30 million advert. One Nine Nine’s Andy Buchan picks apart her incredible marketing strategy to see what lessons us mere mortals can take away…
Feb 7, 2024
‘Human lasagna’ cruise ship powered by the ‘cleanest fossil fuel available’
The world’s largest cruise ship - AKA the Human Lasagna - has just set sail, claiming to be the most sustainable ship yet. But is this just more greenwashing, asks One Nine Nine’s Andy Buchan?
Feb 1, 2024
Do music reviews still matter?
Music marketing comes in all shapes and sizes, but the goal is to get your music out to a larger audience. That means promoting on social media, optimising your DSPs, chasing radio plays and targeting promos, scheduling digital and print ads and more
Jan 9, 2024
The Honest Path to Sustainable Marketing: How to Go Beyond Greenwashing
Consumers are alive to the perils of greenwashing - so as we move into 2024, how can companies keep consumers’ trust when it comes to sustainability marketing?
Jan 4, 2024
Why old music isn’t always old - and how you can turn your back catalogue into new money
The UK album charts from 2023 have been released - and they make for fascinating and, at first glance, worrying reading.
Dec 20, 2023
Entertainment - Best of 2023!
From sold-out tours to Oscar-nominated films and from huge social media growth to chart-topping podcasts, 2023 has been a year full of highlights! Come with us as we go on a trip down memory lane and look back at some of this year’s greatest hits...
Dec 19, 2023
2023 - Our Year in Sustainability
2023 was a big year for One Nine Nine as we celebrated new product launches, new clients, several sustainable pints and dozens of press features across key media platforms!
Oct 25, 2023
KTC Launches New Sustainable Palm Oil Brand - Planet Palm
We’re delighted to announce that our edible oils client KTC has launched a brand new pro-palm oil brand called Planet Palm, a new range of certified sustainable, traceable and responsibly sourced palm oil products for bakery and food manafacturers.
Oct 2, 2023
October Key Dates
Autumn is here! Days are getting shorter, and the air is getting colder. It’s time to bring some heat into your marketing by adding these key dates to your marketing calendar!
Sep 27, 2023
Sustainability: it’s ale in a day’s work for People, Planet, Pint
One Nine Nine has partnered with People, Planet, Pint for their alternative COP28 events in December. Hoppy days!
Sep 5, 2023
We’re content with our new (Head of) Content
Fresh from our double-appointment in July, we’ve added another member to the team with experienced journalist and editor Andy Buchan joining as our Head of Content. And yes, that’s his wordplay in the title, and we still hired him.
Sep 4, 2023
September Key Dates
It's time for Autumn! While the leaves are starting to fall, make sure you don't fall behind on these important dates and add them to your marketing calendar!
Aug 14, 2023
The Importance of Getting Green Claims Right in Marketing
Sustainability has emerged as a critical factor in marketing, with consumers now showing increasing concern about the environmental impact of their purchasing. But why is it so important to get your green claims right?
Jul 25, 2023
Green Washing – Suspicions of Sustainability in Marketing
Have you ever wondered how to get your audience to trust your sustainability messaging? In today's world, sustainability has become more than just a buzzword – it has become a critical aspect of consumer consciousness.
Jul 4, 2023
July Key Dates
Summer is finally here! Whilst enjoying the sun, make sure to factor these important key dates into your marketing calendar (and don’t forget to shout about your efforts on your social channels!).
Jun 29, 2023
5 Do's And Don'ts When Marketing Your Sustainable Business
By now we have all seen or heard of at least one business overpromising or over inflating sustainability efforts in their marketing – and getting caught out can have serious, long-term consequences!
Jun 5, 2023
We’re Growing - Double Appointment at One Nine Nine!
The agency expands! This month, we are excited to welcome two new team members, with new additions to our content and digital marketing teams.
Jun 5, 2023
June Key Dates
Summer is finally here! Whilst enjoying the sun, make sure to factor these important key dates into your marketing calendar!
May 4, 2023
May Key Dates
Summer is just around the corner, so make sure to factor those all important key dates into your marketing calendar!
Apr 11, 2023
One Nine Nine at VMC23 - Recap
How does culture shape the way the marketing industry functions? What role does it play in successful businesses, and how does this influence the ways we need to communicate?
Mar 16, 2023
It’s Our Birthday - One Nine Nine Turns 4!
As we celebrate this milestone, we are incredibly proud about how far we’ve come as a business and what we’ve achieved – especially over the last year.
Mar 14, 2023
March Key Dates
This March, stay one step ahead by factoring key dates into your marketing timeline.
Mar 6, 2023
One Nine Nine to Speak at VMC 2023
We are delighted to announce that two of our team members will be speaking at the Visual Media Conference 2023, taking place in Leeds on April 4th.
Feb 20, 2023
How to Develop a Newsworthy Story
What makes a good news story? How can marketing and PR professionals ensure that they are picked up by the press? Read on to discover some of our tips and tricks behind developing a newsworthy and successful story.
Feb 8, 2023
February Key Dates
This February, stay up to date with key marketing dates by adding them to your business calendar.
Jan 3, 2023
January Key Dates
As we begin the new year, it's important to organise your business calendar and start preparing for those all important key dates throughout 2023.
Dec 23, 2022
Reflecting on 2022 - A Look at the Last Year
As we reach the end of 2022, we’re reflecting on the last twelve months as an agency. Our team has been hard at work behind the scenes here at One Nine Nine - and we’ve loved working with new and ongoing clients on a wide range of exciting projects!
Nov 24, 2022
The Issue with Sustainability
The world of sustainability is incredibly complex, but as we attempt to lay the foundations for a greener future it’s important to continue asking difficult questions
Nov 21, 2022
Why Your Business Should Care About White Papers
Whether it’s showing expertise, demonstrating the value of services, or driving your industry forward – creating a white paper can be useful for organisations in every industry.
Nov 9, 2022
Celebrating COP27 – Why Sustainability Matters
This week marks a year since COP26 – the flagship international climate conference that brought world leaders together to progress the goals outlined by the Paris Agreement and the UN Framework Convention on Climate Change.
Nov 8, 2022
November Key Dates
As we approach the end of the year, it's important to continue incorporating key dates into your business calendar. Focussed content and events are a great way to generate new opportunities, and enable you to engage with your clients and customers.
Oct 4, 2022
October Key Dates
Factoring key dates into your business calendar is essential when planning marketing activities.
Sep 26, 2022
International Podcast Day
At One Nine Nine, we have extensive experience supporting clients with their podcasts. Read on to discover why they are so beneficial, and how a selection of our clients have successfully integrated them into their work.
Mar 19, 2022
It’s Our Birthday! One Nine Nine Turns Three
March marks our birthday month, and this year we’re turning three! As we look forwards to the future, we have plans to continue growing both our client base and our workforce – and we can’t wait to see what the future will bring.
Jan 20, 2022
One Nine Nine Showcases Sustainability and Ethical Credentials with New Accreditations
We made the decision to become a Good Business Charter and Living Wage Employee accredited. We recognise how important it is to be held accountable and are delighted that these two organisations are holding us to such high standards.
Dec 3, 2021
The Future is Hybrid
Despite the stress of the last eighteen months, there have been a few positive outcomes. Working from home has forced many people to establish a healthy work/life balance, and technology has transformed the ways in which we interact with others
Oct 18, 2021
Cultivating Copy – Why Words Matter
Good copywriting is key to the success of your business. When done correctly it effectively enhances a marketing strategy, targets a desired audience and extends the reach of your business.
