Before Midnight is a series of UK parties from internationally renowned broadcaster, author, DJ and events curator Annie Mac.
Launched in April 2022, the Before Midnight parties are aimed at clubbers who also love their sleep, with all the dancefloor action wrapped up by midnight.
To date, 22 Before Midnight events have sold-out across the UK, including the 8,000 capacity day party at Finsbury Park in the summer of 2023.
Before Midnight is just the latest addition to Annie Mac’s impressive career. As well as holding down a primetime BBC Radio show for 17 years, Annie is a bestselling author, industry trailblazer, female and LGBTQ+ champion and the founder of the Lost & Found festival in Malta.
DANCE MUSIC. FOR A NEW GENERATION.
One Nine Nine were brought on board at the conception stage of Before Midnight and have worked alongside Annie Mac and her management team to build the brand, engage with the target audience and drive ticket sales across all the events.
Our work includes: