Where palm oil, sustainability and comms intersect, more often than not, you’ll find One Nine Nine MD Barnaby Patchett.

A palm oil veteran of nearly two decades, Barnaby has been there (plantations, mills, refineries, roundtables), done that (written hundreds of thousands of words on sustainable palm oil) and got the T-shirt (RSPO - consider this your official plea to start a T-shirt range!). 

So it’s no surprise that Barnaby was invited onto RSPO’s The Palm Pod to discuss how palm oil narratives are formed, why the commodity is still rife with misinformation, and what companies can do to better communicate their sustainability work. 

Key Takeaways

The 30-minute podcast is now live and essential listening for anyone in the palm oil industry. Not only can you get a deeper dive into what drew Barnaby into palm oil, but Barnaby also explains: 

• Why Misinformation Persists: How outdated consumer perceptions overshadow real progress in sustainable supply chains and what the data actually tells us.
• Proactive vs. Reactive Communications: Why being defensive on sustainability issues damages brand value and how to build effective narratives.
• Shaping the Future Narrative: Practical steps for brands to communicate complex, technical sustainability efforts to everyday consumers without greenwashing.

🎧 Listen to Barnaby on RSPO’s The Palm Pod on Spotify

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Need Help Changing Palm Oil’s Narrative? 

One Nine Nine are experts in palm oil comms and strategy, helping brands make the case for sustainable palm oil. 

Please contact our team at 01138444111 or email us at contact@oneninenine.agency to discover what we can do for your company.