Blog

Catch up on the latest company news, as well as industry insights and marketing tips from the One Nine Nine team.
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What are 'Fan Spotlights' on TikTok?
May 21, 2024
What are 'Fan Spotlights' on TikTok?
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Instagram Tests Recent Story Highlights
May 20, 2024
Instagram Tests Recent Story Highlights
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New 'Notes' Feature on Instagram Reels and Posts
May 19, 2024
New 'Notes' Feature on Instagram Reels and Posts
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Instagram Says The Key to 'Reach' is The Share and Send Rate
May 19, 2024
Instagram Says The Key to 'Reach' is The Share and Send Rate
Read More
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Blogs
June 12, 2024

EUDR – Is it Doomed to Abject Failure?

One Nine Nine MD, Barnaby Patchett looks at the EUDR (European Union Deforestation Regulation), and whether it’s a great step forward for sustainability, or a dreadful piece of bureaucracy that will do nothing to stop deforestation.
Blogs
May 22, 2024

The power of simplicity: why big ideas sometimes need small words

Language is important when communicating complex ideas. Yet, too often, those complex ideas are hidden behind complex language. In this blog, we’ll explain how tech companies can simplify their message and the impact that could have on their business
Blogs
May 16, 2024

Music Marketing: The Dying Art of Being Controversial

With Drake and Kendrick Lamar breaking records, One Nine Nine looks at the dying art of the music feud and why being controversial can be good for business…
Blogs
May 13, 2024

The steaks are high! Why companies are now tackling cow farts to counter global warming

This might sound like a Daily Mail snippet, but bear with us - cow farts are driving global warming. This blog explores how cows and their methane-rich farts are helping push up greenhouse gas emissions and how science is fighting back!
Blogs
April 30, 2024

Why bigger isn’t always better - marketing lessons from the Co-op Live PR disaster

Europe's biggest new arena, costing £365 million was due to open last week to much fanfare - only it didn’t, creating even more fanfare. What marketing lessons can we learn from the Co-op Live PR disaster?
Blogs
April 30, 2024

The Cloud now has a greater carbon footprint than the airline industry

The internet is now responsible for up to 4% of all total carbon emissions, and with our growing dependence on technology and skyrocketing AI use, that’s only going to increase. So how can we make The Cloud green?
Blogs
April 22, 2024

10 Reasons to be Optimistic About Sustainability in 2024

To celebrate Earth Day - and counteract the doom and gloom this year - here are 10 good news stories that should give you hope for the future.
Blogs
April 3, 2024

The Bootleg Beatles - can ‘illegal’ fan remixes be a good music marketing tool?

Some of the most streamed tracks in the world are sped-up fan-made remixes on TikTok, ‘diverting revenue away from rightsholders.’ But, asks One Nine Nine’s Andy Buchan, can labels/artists capitalise on these remixes?
News
March 20, 2024

One Nine Nine co-launch The Sustainable Commodities Podcast

One Nine Nine has launched The Sustainable Commodities Podcast, which charts the highs and lows of the sustainable commodities world.
Blogs
March 20, 2024

We Need To Talk About Food

Globally, we make enough food to feed more than 10 billion people, and yet we’re blighted by both obesity and starvation. However, there are ways the marketing community can help improve the situation, with food waste being one of the driving trends.
Blogs
March 18, 2024

Green wine, anyone?

Aldi has just launched its range of paper wine bottles that are five times lighter than standard glass and made from 94% recycled paperboard. Is this the future, asks One Nine Nine’s Andy Buchan?
Blogs
February 29, 2024

The Power of PR

Public Relations (PR) is more than just getting your brand mentioned in the news; it's about creating compelling stories and narratives, it’s about building meaningful relationships, and it’s about shaping perceptions.
News
February 29, 2024

Hear all about it - One Nine Nine ramps up their Podcast production!

We’re pleased to say we’ve taken our podcast production to a new level in 2024 with a host of new top-of-the-line equipment and the launch of two brand-new podcasts!
News
February 29, 2024

One Nine Nine launches new podcast, A Mug Full of Marketing

Welcome to One Nine Nine's essential new Marketing podcast. Hosted by co-founders James and Barnaby, A Mugful of Marketing poses the essential questions, bringing you all the brews, news and views on marketing.
Blogs
February 26, 2024

Space - the final frontier for sustainability?

With the US landing back on the moon for the first time in 50 years, Space exploration is back in a big way. But with sustainability increasingly driving business conversations, can space travel ever be sustainable?
Blogs
February 15, 2024

What Beyoncé’s Superbowl Adverts Can Tell Us About Music Marketing…

Beyoncé sprang not one but two surprises on us with her 60-second, $30 million advert. One Nine Nine’s Andy Buchan picks apart her incredible marketing strategy to see what lessons us mere mortals can take away… 
Blogs
February 7, 2024

‘Human lasagna’ cruise ship powered by the ‘cleanest fossil fuel available’

The world’s largest cruise ship - AKA the Human Lasagna - has just set sail, claiming to be the most sustainable ship yet. But is this just more greenwashing, asks One Nine Nine’s Andy Buchan?
Blogs
Blogs
December 20, 2023

Entertainment - Best of 2023!

From sold-out tours to Oscar-nominated films and from huge social media growth to chart-topping podcasts, 2023 has been a year full of highlights! Come with us as we go on a trip down memory lane and look back at some of this year’s greatest hits...
Blogs
December 19, 2023

2023 - Our Year in Sustainability

2023 was a big year for One Nine Nine as we celebrated new product launches, new clients, several sustainable pints and dozens of press features across key media platforms!
News
October 25, 2023

KTC Launches New Sustainable Palm Oil Brand - Planet Palm

We’re delighted to announce that our edible oils client KTC has launched a brand new pro-palm oil brand called Planet Palm, a new range of certified sustainable, traceable and responsibly sourced palm oil products for bakery and food manafacturers.
Blogs
October 2, 2023

October Key Dates

Autumn is here! Days are getting shorter, and the air is getting colder. It’s time to bring some heat into your marketing by adding these key dates to your marketing calendar!
News
September 27, 2023

Sustainability: it’s ale in a day’s work for People, Planet, Pint

One Nine Nine has agreed to partner with People, Planet, Pint for their alternative COP28 events on Thursday December 7. Hoppy days! 
News
September 5, 2023

We’re content with our new (Head of) Content

Fresh from our double-appointment in July, we’ve added another member to the team with experienced journalist and editor Andy Buchan joining as our Head of Content. And yes, that’s his wordplay in the title, and we still hired him.
Blogs
September 4, 2023

September Key Dates

It's time for Autumn! While the leaves are starting to fall, make sure you don't fall behind on these important dates and add them to your marketing calendar!
Blogs
August 14, 2023

The Importance of Getting Green Claims Right in Marketing

Sustainability has emerged as a critical factor in marketing, with consumers now showing increasing concern about the environmental impact of their purchasing. But why is it so important to get your green claims right?
Blogs
July 25, 2023

Green Washing – Suspicions of Sustainability in Marketing

Have you ever wondered how to get your audience to trust your sustainability messaging? In today's world, sustainability has become more than just a buzzword – it has become a critical aspect of consumer consciousness.
Blogs
July 4, 2023

July Key Dates

Summer is finally here! Whilst enjoying the sun, make sure to factor these important key dates into your marketing calendar (and don’t forget to shout about your efforts on your social channels!).
Blogs
June 29, 2023

5 Do's And Don'ts When Marketing Your Sustainable Business

By now we have all seen or heard of at least one business overpromising or over inflating sustainability efforts in their marketing – and getting caught out can have serious, long-term consequences!
Blogs
June 5, 2023

June Key Dates

Summer is finally here! Whilst enjoying the sun, make sure to factor these important key dates into your marketing calendar!
News
June 5, 2023

We’re Growing - Double Appointment at One Nine Nine!

The agency expands! This month, we are excited to welcome two new team members, with new additions to our content and digital marketing teams.
Blogs
May 4, 2023

May Key Dates

Summer is just around the corner, so make sure to factor those all important key dates into your marketing calendar!
Blogs
April 11, 2023

One Nine Nine at VMC23 - Recap

How does culture shape the way the marketing industry functions? What role does it play in successful businesses, and how does this influence the ways we need to communicate?
Blogs
March 16, 2023

It’s Our Birthday - One Nine Nine Turns 4!

As we celebrate this milestone, we are incredibly proud about how far we’ve come as a business and what we’ve achieved – especially over the last year.
Blogs
March 14, 2023

March Key Dates

This March, stay one step ahead by factoring key dates into your marketing timeline.
News
March 6, 2023

One Nine Nine to Speak at VMC 2023

We are delighted to announce that two of our team members will be speaking at the Visual Media Conference 2023, taking place in Leeds on April 4th.
Blogs
February 20, 2023

How to Develop a Newsworthy Story

What makes a good news story? How can marketing and PR professionals ensure that they are picked up by the press? Read on to discover some of our tips and tricks behind developing a newsworthy and successful story.
Blogs
February 8, 2023

February Key Dates

This February, stay up to date with key marketing dates by adding them to your business calendar.
Blogs
January 3, 2023

January Key Dates

As we begin the new year, it's important to organise your business calendar and start preparing for those all important key dates throughout 2023.
Blogs
December 23, 2022

Reflecting on 2022 - A Look at the Last Year

As we reach the end of 2022, we’re reflecting on the last twelve months as an agency. Our team has been hard at work behind the scenes here at One Nine Nine - and we’ve loved working with new and ongoing clients on a wide range of exciting projects!
Blogs
November 24, 2022

The Issue with Sustainability

Can businesses be 100% sustainable? Is all palm oil bad? Why do we need to be careful when pursuing specific environmental goals?
Blogs
November 21, 2022

Why Your Business Should Care About White Papers

Whether it’s showing expertise, demonstrating the value of services, or driving your industry forward – creating a white paper can be useful for organisations in every industry.
Blogs
November 9, 2022

Celebrating COP27 – Why Sustainability Matters

This week marks a year since COP26 – the flagship international climate conference that brought world leaders together to progress the goals outlined by the Paris Agreement and the UN Framework Convention on Climate Change.
Blogs
November 8, 2022

November Key Dates

As we approach the end of the year, it's important to continue incorporating key dates into your business calendar.
Blogs
October 4, 2022

October Key Dates

Factoring key dates into your business calendar is essential when planning marketing activities.
Blogs
September 26, 2022

International Podcast Day

This month marks International Podcast Day, an annual event taking place on Friday 30th September to celebrate the power of podcasts.
Blogs
March 19, 2022

It’s Our Birthday! One Nine Nine Turns Three

March marks our birthday month, and this year we’re turning three! As we look forwards to the future, we have plans to continue growing both our client base and our workforce – and we can’t wait to see what the future will bring.
News
January 20, 2022

One Nine Nine Showcases Sustainability and Ethical Credentials with New Accreditations

We’re pleased to announce that One Nine Nine is now Good Business Charter and Living Wage Employer accredited.
Blogs
December 3, 2021

The Future is Hybrid

As 2021 draws to a close, the world is slowly but surely coming to terms with the global pandemic and accepting it as something we must learn to live with.
Blogs
October 18, 2021

Cultivating Copy – Why Words Matter

Good copywriting is key to the success of your business. When done correctly it effectively enhances a marketing strategy, targets a desired audience and extends the reach of your business.
June 12, 2024

EUDR – Is it Doomed to Abject Failure?

One Nine Nine MD, Barnaby Patchett looks at the EUDR (European Union Deforestation Regulation), and whether it’s a great step forward for sustainability, or a dreadful piece of bureaucracy that will do nothing to stop deforestation.
May 22, 2024

The power of simplicity: why big ideas sometimes need small words

Language is important when communicating complex ideas. Yet, too often, those complex ideas are hidden behind complex language. In this blog, we’ll explain how tech companies can simplify their message and the impact that could have on their business
May 16, 2024

Music Marketing: The Dying Art of Being Controversial

With Drake and Kendrick Lamar breaking records, One Nine Nine looks at the dying art of the music feud and why being controversial can be good for business…
May 13, 2024

The steaks are high! Why companies are now tackling cow farts to counter global warming

This might sound like a Daily Mail snippet, but bear with us - cow farts are driving global warming. This blog explores how cows and their methane-rich farts are helping push up greenhouse gas emissions and how science is fighting back!
April 30, 2024

The Cloud now has a greater carbon footprint than the airline industry

The internet is now responsible for up to 4% of all total carbon emissions, and with our growing dependence on technology and skyrocketing AI use, that’s only going to increase. So how can we make The Cloud green?
April 30, 2024

Why bigger isn’t always better - marketing lessons from the Co-op Live PR disaster

Europe's biggest new arena, costing £365 million was due to open last week to much fanfare - only it didn’t, creating even more fanfare. What marketing lessons can we learn from the Co-op Live PR disaster?
April 22, 2024

10 Reasons to be Optimistic About Sustainability in 2024

To celebrate Earth Day - and counteract the doom and gloom this year - here are 10 good news stories that should give you hope for the future.
April 3, 2024

The Bootleg Beatles - can ‘illegal’ fan remixes be a good music marketing tool?

Some of the most streamed tracks in the world are sped-up fan-made remixes on TikTok, ‘diverting revenue away from rightsholders.’ But, asks One Nine Nine’s Andy Buchan, can labels/artists capitalise on these remixes?
March 20, 2024

We Need To Talk About Food

Globally, we make enough food to feed more than 10 billion people, and yet we’re blighted by both obesity and starvation. However, there are ways the marketing community can help improve the situation, with food waste being one of the driving trends.
March 18, 2024

Green wine, anyone?

Aldi has just launched its range of paper wine bottles that are five times lighter than standard glass and made from 94% recycled paperboard. Is this the future, asks One Nine Nine’s Andy Buchan?
February 29, 2024

The Power of PR

Public Relations (PR) is more than just getting your brand mentioned in the news; it's about creating compelling stories and narratives, it’s about building meaningful relationships, and it’s about shaping perceptions.
February 26, 2024

Space - the final frontier for sustainability?

With the US landing back on the moon for the first time in 50 years, Space exploration is back in a big way. But with sustainability increasingly driving business conversations, can space travel ever be sustainable?
February 15, 2024

What Beyoncé’s Superbowl Adverts Can Tell Us About Music Marketing…

Beyoncé sprang not one but two surprises on us with her 60-second, $30 million advert. One Nine Nine’s Andy Buchan picks apart her incredible marketing strategy to see what lessons us mere mortals can take away… 
February 7, 2024

‘Human lasagna’ cruise ship powered by the ‘cleanest fossil fuel available’

The world’s largest cruise ship - AKA the Human Lasagna - has just set sail, claiming to be the most sustainable ship yet. But is this just more greenwashing, asks One Nine Nine’s Andy Buchan?
December 20, 2023

Entertainment - Best of 2023!

From sold-out tours to Oscar-nominated films and from huge social media growth to chart-topping podcasts, 2023 has been a year full of highlights! Come with us as we go on a trip down memory lane and look back at some of this year’s greatest hits...
December 19, 2023

2023 - Our Year in Sustainability

2023 was a big year for One Nine Nine as we celebrated new product launches, new clients, several sustainable pints and dozens of press features across key media platforms!
October 2, 2023

October Key Dates

Autumn is here! Days are getting shorter, and the air is getting colder. It’s time to bring some heat into your marketing by adding these key dates to your marketing calendar!
September 4, 2023

September Key Dates

It's time for Autumn! While the leaves are starting to fall, make sure you don't fall behind on these important dates and add them to your marketing calendar!
August 14, 2023

The Importance of Getting Green Claims Right in Marketing

Sustainability has emerged as a critical factor in marketing, with consumers now showing increasing concern about the environmental impact of their purchasing. But why is it so important to get your green claims right?
July 25, 2023

Green Washing – Suspicions of Sustainability in Marketing

Have you ever wondered how to get your audience to trust your sustainability messaging? In today's world, sustainability has become more than just a buzzword – it has become a critical aspect of consumer consciousness.
July 4, 2023

July Key Dates

Summer is finally here! Whilst enjoying the sun, make sure to factor these important key dates into your marketing calendar (and don’t forget to shout about your efforts on your social channels!).
June 29, 2023

5 Do's And Don'ts When Marketing Your Sustainable Business

By now we have all seen or heard of at least one business overpromising or over inflating sustainability efforts in their marketing – and getting caught out can have serious, long-term consequences!
June 5, 2023

June Key Dates

Summer is finally here! Whilst enjoying the sun, make sure to factor these important key dates into your marketing calendar!
May 4, 2023

May Key Dates

Summer is just around the corner, so make sure to factor those all important key dates into your marketing calendar!
April 11, 2023

One Nine Nine at VMC23 - Recap

How does culture shape the way the marketing industry functions? What role does it play in successful businesses, and how does this influence the ways we need to communicate?
March 16, 2023

It’s Our Birthday - One Nine Nine Turns 4!

As we celebrate this milestone, we are incredibly proud about how far we’ve come as a business and what we’ve achieved – especially over the last year.
March 14, 2023

March Key Dates

This March, stay one step ahead by factoring key dates into your marketing timeline.
February 20, 2023

How to Develop a Newsworthy Story

What makes a good news story? How can marketing and PR professionals ensure that they are picked up by the press? Read on to discover some of our tips and tricks behind developing a newsworthy and successful story.
February 8, 2023

February Key Dates

This February, stay up to date with key marketing dates by adding them to your business calendar.
January 3, 2023

January Key Dates

As we begin the new year, it's important to organise your business calendar and start preparing for those all important key dates throughout 2023.
December 23, 2022

Reflecting on 2022 - A Look at the Last Year

As we reach the end of 2022, we’re reflecting on the last twelve months as an agency. Our team has been hard at work behind the scenes here at One Nine Nine - and we’ve loved working with new and ongoing clients on a wide range of exciting projects!
November 24, 2022

The Issue with Sustainability

Can businesses be 100% sustainable? Is all palm oil bad? Why do we need to be careful when pursuing specific environmental goals?
November 21, 2022

Why Your Business Should Care About White Papers

Whether it’s showing expertise, demonstrating the value of services, or driving your industry forward – creating a white paper can be useful for organisations in every industry.
November 9, 2022

Celebrating COP27 – Why Sustainability Matters

This week marks a year since COP26 – the flagship international climate conference that brought world leaders together to progress the goals outlined by the Paris Agreement and the UN Framework Convention on Climate Change.
November 8, 2022

November Key Dates

As we approach the end of the year, it's important to continue incorporating key dates into your business calendar.
October 4, 2022

October Key Dates

Factoring key dates into your business calendar is essential when planning marketing activities.
September 26, 2022

International Podcast Day

This month marks International Podcast Day, an annual event taking place on Friday 30th September to celebrate the power of podcasts.
March 19, 2022

It’s Our Birthday! One Nine Nine Turns Three

March marks our birthday month, and this year we’re turning three! As we look forwards to the future, we have plans to continue growing both our client base and our workforce – and we can’t wait to see what the future will bring.
December 3, 2021

The Future is Hybrid

As 2021 draws to a close, the world is slowly but surely coming to terms with the global pandemic and accepting it as something we must learn to live with.
October 18, 2021

Cultivating Copy – Why Words Matter

Good copywriting is key to the success of your business. When done correctly it effectively enhances a marketing strategy, targets a desired audience and extends the reach of your business.
March 20, 2024

One Nine Nine co-launch The Sustainable Commodities Podcast

One Nine Nine has launched The Sustainable Commodities Podcast, which charts the highs and lows of the sustainable commodities world.
February 29, 2024

One Nine Nine launches new podcast, A Mug Full of Marketing

Welcome to One Nine Nine's essential new Marketing podcast. Hosted by co-founders James and Barnaby, A Mugful of Marketing poses the essential questions, bringing you all the brews, news and views on marketing.
February 29, 2024

Hear all about it - One Nine Nine ramps up their Podcast production!

We’re pleased to say we’ve taken our podcast production to a new level in 2024 with a host of new top-of-the-line equipment and the launch of two brand-new podcasts!
October 25, 2023

KTC Launches New Sustainable Palm Oil Brand - Planet Palm

We’re delighted to announce that our edible oils client KTC has launched a brand new pro-palm oil brand called Planet Palm, a new range of certified sustainable, traceable and responsibly sourced palm oil products for bakery and food manafacturers.
September 27, 2023

Sustainability: it’s ale in a day’s work for People, Planet, Pint

One Nine Nine has agreed to partner with People, Planet, Pint for their alternative COP28 events on Thursday December 7. Hoppy days! 
September 5, 2023

We’re content with our new (Head of) Content

Fresh from our double-appointment in July, we’ve added another member to the team with experienced journalist and editor Andy Buchan joining as our Head of Content. And yes, that’s his wordplay in the title, and we still hired him.
June 5, 2023

We’re Growing - Double Appointment at One Nine Nine!

The agency expands! This month, we are excited to welcome two new team members, with new additions to our content and digital marketing teams.
March 6, 2023

One Nine Nine to Speak at VMC 2023

We are delighted to announce that two of our team members will be speaking at the Visual Media Conference 2023, taking place in Leeds on April 4th.
January 20, 2022

One Nine Nine Showcases Sustainability and Ethical Credentials with New Accreditations

We’re pleased to announce that One Nine Nine is now Good Business Charter and Living Wage Employer accredited.

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Get in touch at contact@oneninenine.agency today.

CONTACT

One Nine Nine
The Leeming Building
Vicar Lane, LS2 7JF