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February 29, 2024

The Power of PR

Public Relations (PR) is more than just getting your brand mentioned in the news; it's about creating compelling stories and narratives, it’s about building meaningful relationships, and it’s about shaping perceptions. And yes, part of the role is getting your brand mentioned in the news, which we’re experts at. So, let’s explore what PR is, what we offer and what benefits we can provide our clients. 

What is PR?

PR is about managing and shaping your reputation, it’s the art of managing communication between an organisation and its audience. And it covers everything from moulding public perception, attracting media coverage, and creating positive relationships with stakeholders. From press releases and media pitches to event planning and crisis management, PR encompasses a wide range of diverse activities geared toward enhancing brand visibility and reputation.

What We Do

We understand the intricacies of PR and use our wide range of expertise to deliver results-driven solutions for our clients. Our comprehensive PR services encompass:

  • Strategic Storytelling: We’re experts at creating compelling narratives that resonate with your target audience, highlighting your brand's unique value proposition and positioning you as an industry leader.
  • Media Relations: We cultivate relationships with journalists and media outlets to secure valuable coverage for your brand, whether it's in print, online, or broadcast media.
  • Content Creation: From press releases and bylined articles to blog posts and social media content, we produce high-quality content that engages audiences and reinforces your brand messaging.
  • Event Management: We conceptualise and execute innovative events that captivate audiences, generate buzz, and leave a lasting impression on attendees.

Client Benefits 

A well-designed marketing campaign brings a wide range of client benefits, including… 

  • Enhanced Visibility: Our PR campaigns will amplify your brand's visibility, making you stand out in a crowded marketplace.
  • Credibility and Trust: Positive media coverage enhances your credibility and helps build trust. 
  • Market Authority: Our PR campaigns can position you as an expert and thought leader, helping solidify your brand's reputation as a trusted authority within your industry.
  • Increased Engagement: Compelling storytelling and targeted messaging drive brand engagement.  

Case Study: KTC 

A recent example of our targeted PR campaigns is our work with long-standing client KTC, Britain's largest edible oils and fats distributor. We created a targeted multifaceted media campaign that achieved outstanding results across print, digital and podcasts. 

  • Product Relevance: We identified a niche market segment - namely sustainability in the baking and snacks industry - and tailored our pitch to each outlet. 
  • Expertise Showcase: Using KTC’s sustainability angle, we positioned them as thought leaders and experts in the field. 
  • Knowledge Sharing: The in-depth quotes and interviews offered excellent access, valuable insights and behind-the-scenes stories, fostering a deeper connection with the audience.
  • Targeted Promotion: By securing coverage in food-centric media outlets, we promoted the bakery's new range to a receptive new audience. 

The result was this in-depth, analytical feature in Bakery and Snacks Magazine, which included a print and online feature, a podcast and inclusion in their newsletter sent to over half a million industry professionals. 

PR is a powerful tool for elevating your brand's visibility, credibility, and market authority. At One Nine Nine Marketing Agency, we specialise in crafting tailored PR solutions that deliver results for our clients. Whether you're looking to launch a new product, enhance your brand's reputation, or navigate a crisis, we're here to help you shine in the spotlight. Contact us today to learn more about how we can elevate your brand through the power of PR. 

Get in Touch

At One Nine Nine, we work with global music and entertainment names, creating and delivering effective digital, marketing and creative strategies to support your ongoing commercial and critical success.

To find out how we can impact your marketing, please get in touch with our team at 01138444111 or email us at

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