“When lockdown hit, our plans for All Day Hey! had to change, fast. Taking it online was a huge challenge - and wouldn’t have been possible without One Nine Nine. From acting as a sounding board for our ideas, to effectively delivering the strategy and creative, they were integral to the success of All Day Hey! Live.”
Hey! is the North of England’s platform for the tech industry – running a regular programme of panel talks, lectures, and conferences featuring industry leaders from across the globe.
All Day Hey! is the biggest event in the Hey! calendar. A full-day conference for designers & front-end developers, it features an all-star line-up of the industry’s finest minds, from some of the world’s most successful tech brands. The 2020 event was scheduled for May 7th, 2020…
By the middle of March 2020, it became clear that running an in-person event was impossible. With just 6 weeks to go, the client decided to take the entire conference online. It was a big gamble – this would be their first live streamed event, and they needed to sell a large number of tickets in a short timeframe to make it a viable proposition.
Working with the Hey! team, we delivered a digital marketing campaign to promote the new event, designing the creative assets, adapting the existing campaign and using a combination of organic and paid social strategies to achieve an ambitious ticket-sales target.
We delivered on the objectives – exceeding the ticket sales target by more than 50%. The new live-streamed event attracted delegates from 27 countries, and was attended by more than double the maximum capacity of the original venue.
The event received universal praise for the smooth delivery and format, and we were on hand to manage the socials throughout the day. Following the success, Hey! now has plans to run further events using the same format.