Life is pretty simple at One Nine Nine. We work with our passions. 
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That’s why we’re in the unique position of running a marketing company that primarily specialises in music and sustainability marketing. 

The founders - James Bevan and Barnaby Patchett - knew that passion was one of the keystones of marketing, so they leant into theirs when they started One Nine Nine back in 2019. 

That approach has shaped who we are. It’s why we’ve become known for our work across music and sustainability - two areas where passion isn’t just useful, it’s essential. Just ask our clients, including Damon Albarn, Riz Ahmed, Annie Mac, KTC, Momentive and DAABON to name a few. From helping artists tell their stories to supporting brands leading the charge toward a more sustainable future, we’ve built campaigns that connect because we understand the world our clients work in. 

Now, we’re applying the same passion, insight, and creativity to a new space. One that’s a little furrier.

‍We’re branching out into the world of pets - and more specifically, dogs.

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Barking up the right tree 

Marketing works best when it’s led by passion and knowledge, and our move into the canine world feels like a very natural evolution, like everything else we’ve done. 

Co-founder James brings a wealth of experience - not just as a lifelong dog owner but also as an agility mentor, coach, and trainer who’s travelled the UK with Winston and Mabel, becoming a key part of the dog-training community. 

That lived experience gives us an edge. We know what matters to dog people because we are dog people. That understanding helps us work with new clients in the pet space on everything from product launches to social media marketing to full promotional strategies.

We’ve already supported two pedigree dog brands with campaigns that blend strategy with human connection.

Whether you’re launching a sustainable product, breaking an artist, or promoting the next big thing in dog nutrition, marketing is about connecting with people on a fundamental level. It’s about knowing the culture and the community, and leading the conversations that matter.

That’s why sustainability, DJs and dogs can sit side-by-side in our portfolio - and why we’re excited to keep building in this space.

So, if you’re in the pet industry and looking for a team that brings authenticity, expertise, and a serious love for dogs, we’re here with you every step of the way. 

And if you’re a long-time client, don’t worry - we’re not going anywhere. We’re just adding a new chapter to the same story: passion-led marketing that works.

Get in touch 

Want to know more about dogs, sustainability and the music industry? One Nine Nine are experts, with dedicated music marketing and sustainability divisions. To find out how we can impact your marketing, please contact our team at 01138444111 or email us at contact@onenenenine.agency.

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