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July 4, 2023

July Key Dates

Summer is finally here! Whilst enjoying the sun, make sure to factor these important key dates into your marketing calendar!

Why Observe Key Dates as a Business?

  • To grow your online following and customer base.
  • To celebrate recognised events with your followers.
  • To help new people discover your business (don’t forget to use relevant and trending hashtags online!).

Here are some key dates to add to your business calendar:

1st - 31st July - Ice Cream Month #IceCreamMonth

An American annual observance dedicated to celebrating the country's favourite dessert. Ice Cream Day is also celebrated on the 3rd Sunday of July.

Ways to observe:

  • Have the team go out for ice creams on hot days.
  • Hire an ice cream van for the office.

1st - 31st July - Plastic Free July #PlasticFreeJuly2023 #ChooseToRefuse #BeatPlasticPollution 

A global movement designed to bring organisations and individuals together in an effort to end plastic waste.

Ways to observe:

  • Organise an office boycott of products with plastic.
  • Ordering supplies in bulk to minimise packaging.
  • Having refillable water stations at your office.

1st - 23rd July - Tour De France 2023 #TourDeFrance

The annual cycling event where cyclists complete a 21-stage course primarily held in France but passing through neighbouring countries.

Ways to observe:

  • Host a cycle to work scheme for employees.
  • Host a French themed party.
  • Explore cycle routes in your city.


3rd - 16th July - Wimbledon #Wimbledon2023

One of the four major Grand Slam knockout tournaments in tennis, and the only major one to be played on grass. It is based in South West London. 


Ways to observe:

  • Tennis attire for a fancy dress event.
  • Strawberries and cream at the office.
  • Tennis themed snacks and baked goods.
  • Screen the games in the office.

9th July - British Grand Prix

A Grand Prix motor race based in the UK as part of a round in the Formula One World Championship series.

Ways to observe:

  • Suggest an out of office celebration & screening of the series.
  • A team sweepstake on the results.

17th July - World Emoji Day

A globally celebrated holiday in celebration of fathers and father figures.

Ways to observe:

  • A post detailing your employees’ favourite emojis to use.
  • Office games where you can only communicate in emojis.
  • Office movie night to watch ‘The Emoji Movie’ 
  • Recreating emojis in real life.

20th July - 20th Aug - FIFA Women’s World Cup #FIFAWWC

An international women’s football competition held every 4 years, where qualifying nations compete against each other in a bid to become world champions.

Ways to observe:

  • Decorate the office with flags of participating countries.
  • Casual dress where employees can wear their international team’s shirt.
  • Stream the game at lunch.
  • Host a table football tournament in the office.

30th July - International Friendship Day #FriendshipDay

International Friendship Day is an observance that seeks to promote the role of friendship across cultures.

Ways to observe:

  • Gift exchange between employees.
  • Movie/games night with the office team.
  • Post a carousel of your team and their individual “work besties” detailing their favourite things about each other.
  • Office team lunch to celebrate the work friendships


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