“Soapworks has always been passionate about ethical, sustainable business – it’s why the company was founded. With COP26 being held in our hometown of Glasgow, we wanted to showcase our commitment to driving sustainable change in the beauty industry. One Nine Nine helped to deliver on that objective, securing coverage in our key industry titles, as well as the national press.”
Soapworks are the UK’s premier manufacturer of soaps, cleansing bars and solid hair care, and have a demonstrable history of using their products for the greater good and inspiring positive social change.
Founded in 1988, Soapworks supplies customers across the globe from luxurious and sustainable brands through to high-volume retail and FMCG.
To celebrate the 26th Climate Change Conference (COP26) taking place in their home city of Glasgow, Soapworks launched a new sustainable soap bar - Coastal Shores. Inspired by the Scottish coast, the bar was vegan, made from 100% RSPO Certified Sustainable palm oil, and came in FSC approved, compostable and recyclable packaging.
Soapworks wanted to use the product to promote the goals of COP26, raise awareness about the sustainability benefits of bar format personal care and emphasise the importance of responsible ingredients and environmentally-aware packaging within the beauty industry. It was shared with local stakeholders, influencers and beauty brands and retailers across the UK.
The company came to us looking to raise awareness about Coastal Shores amongst beauty industry brands and the general public, and to promote their wider mission to drive sustainable change in the beauty industry.
Working alongside Soapworks, we planned and delivered a PR and media relations campaign designed to generate coverage across national and trade media – through news releases and dedicated editorial features.
We delivered on the objectives, securing print and online editorial in national newspapers The Scotsman and The Metro, as well as dedicated print and online features in their target beauty industry media.
The campaign was a real success, reaching a potential global audience of millions of consumers and hundreds of thousands of industry professionals – promoting the benefits of the company’s core products while positioning Soapworks at the forefront of sustainability in the beauty and personal care sector.