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Sustainability is no longer an option – it’s an essential part of doing business. At One Nine Nine, we help organisations to turn their commitments to sustainability into real commercial advantage.

From launching innovative solutions, to showcasing green credentials and communicating social progress, we help businesses to tell their stories, engage with audiences, challenge misconceptions and enhance their reputations. 

For the world’s major artists, record labels and promoters, the online world has never offered so many opportunities. At One Nine Nine, we have a proven record in helping leading names from across the entertainment industry to thrive in the competitive, complex and fast moving world of digital.

Whatever your goals, we’ll create and deliver the effective digital, marketing and creative strategies to support your ongoing commercial and critical success.

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Critical Music

Critical Music

Critical Music

The Sound of the Underground

Conceived by D&B visionary Kasra in 2002, the Critical Music name is committed to putting out the best music the scene has to offer into one of the most well-respected electronic dance music labels in the UK.

Driven by Kasra’s quest to release quality underground bass music, Critical has since established a loyal following across the globe, releasing some of the freshest breaks and beats from prominent artists whilst also nurturing brand new talent. Critical spans beyond a record label and boasts its own esteemed club nights, “Critical Sound”, with sell-out events and regular branded tour nights and festival stages in the UK and internationally. 

Critical Music represents the sound of the underground and has worked with some of the world’s most talented producers such as Austria’s Mefjus, Russia’s Enei and the UK’s Ivy Lab, Sam Binga, Emperor, Halogenix and Hyroglifics.

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Critical Music
Live @Creamfields

Digital Expansion. Building Communities. 

We are working with Critical Music to expand their digital reach as the label celebrates 20 years of being at the forefront of D&B, leveraging modern technology to develop their current digital presence and build a strong community online.

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