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Report Reveals Interesting Instagram Stories Insights
January 6, 2020
Report Reveals Interesting Instagram Stories Insights

A new report by Rival HQ into Instagram Stories has found that the reach of stories is still a fraction of what posts will achieve, around 30-35% on average. However, this is mitigated by the increased frequency opportunity with Stories. The report also revealed that Story retention has increased year on year. 5 frames per day is the median sweet spot - with around 75% of viewers making it to this point.

We recommend maintaining consistent strategies in both the main feed and Stories timeline for maximum reach.

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