Last year, Elon pledged to transform X into a video-first platform. True to his word, he's making progress, though it's not quite what we anticipated.

Elon recently announced the new video interface that bears a striking resemblance to YouTube via a post on X News titled "Coming soon to a television near you: X TV 👀"

While the timing for testing and rolling out this new feature remains ambiguous, this could be a good time for creators to leverage the possibilities of the new X video interface and explore fresh content formats to boost their engagement once the feature is available.