Epic Games, the creators of Fortnite and the Unreal Engine, have bought Bandcamp. This could be a concerning move for the independence of the music platform - but will hopefully bring an upscaling, a new level of discoverability and much needed functionality to the platform.
Users now don’t need a separate IGTV app to watch longer videos. The experience is embedded in the main app, accessed via in-feed teasers, a tab of the Explore page, promo stickers in Stories, and profile tabs.