Instagram chief Adam Mosseri has announced that Instagram is making an update to the way that it ranks content to put greater value on original content.
This move, which is partially to stop the resharing of TikTok watermarked videos on the platform, should be a benefit to all creators making original content.
Users now don’t need a separate IGTV app to watch longer videos. The experience is embedded in the main app, accessed via in-feed teasers, a tab of the Explore page, promo stickers in Stories, and profile tabs.