YouTube shorts are now up to 30 billion daily views, and the platform is now testing ads in shorts. A part of its latest earnings report, Google has confirmed that it has launched an initial test of ads running between YouTube Shorts clips.
This highlights the need for creators to utilise their content for YouTube shorts as the demand is only going to increase.
Users now don’t need a separate IGTV app to watch longer videos. The experience is embedded in the main app, accessed via in-feed teasers, a tab of the Explore page, promo stickers in Stories, and profile tabs.