Twitter will let you pin your favourite Lists in its app
It's testing an option on the Home tab for users to quickly switch between Lists of tweets. This would give users the ability to flick between tweets about their favourite topics and pin them.
From a commercial perspective, it opens up opportunities for brands to push for inclusion on follower’s lists to maximise visibility.
Users can now create posts with reminders on Instagram, which people can receive notifications for. This is a valuable feature for capturing interest in a physical event, merch launch or new music.