TikTok has signed a deal with Sony Music Entertainment to allow users access to their extensive back catalog and new music. It’s the first deal TikTok has signed with a major - and could be a sign of things to come. It’s good news for Sony’s artists in terms of promotion and discovery, and further cements Tiktok’s credentials as an essential platform for the music industry.
Users can now create posts with reminders on Instagram, which people can receive notifications for. This is a valuable feature for capturing interest in a physical event, merch launch or new music.