This is huge and what people have been wanting since the platform began.
All users will now be able to add links to their Instagram stories. Before it was only possible for people with over 10k followers. This is a huge opportunity for increasing traffic and revenue to your website for ecommerce clients.
Users can now create posts with reminders on Instagram, which people can receive notifications for. This is a valuable feature for capturing interest in a physical event, merch launch or new music.