Spotify Adds Call to Action Cards on it’s Podcasts
Creators will be able to insert call to action links throughout their podcast by having a card pop up when the podcast is paused. We think this a great feature from an advertising perspective, as rather than rely on a brief 30 second window to get your ad and url across - it will instead be native and one touch away.
Users can now create posts with reminders on Instagram, which people can receive notifications for. This is a valuable feature for capturing interest in a physical event, merch launch or new music.