Instagram chief Adam Mosseri has announced that Instagram is making an update to the way that it ranks content to put greater value on original content.
This move, which is partially to stop the resharing of TikTok watermarked videos on the platform, should be a benefit to all creators making original content.
Users can now create posts with reminders on Instagram, which people can receive notifications for. This is a valuable feature for capturing interest in a physical event, merch launch or new music.