TikTok users in Indonesia have been gaining access to a new ‘Shop’ tab in the app. The feature allows users to add items to a shopping cart, which is positioned in the top right of the app, as they scroll.
This new feature would offer more to creators via the app in terms of monetisation - potentially placing TikTok up there with the likes of YouTube and Instagram.
Users can now create posts with reminders on Instagram, which people can receive notifications for. This is a valuable feature for capturing interest in a physical event, merch launch or new music.