Despite losing a significant amount of market share to rivals (especially TikTok), Snapchat remains the most popular platform amongst US teens - with 34% rating it as their favourite.
For those looking to market their products and services to the teen market, it’s still the place to be - and should be considered a priority network.
TikTok’s New Venture Could Merge Community and Music Streaming
TikTok has patented TikTok music which leads to the possibility of a music platform, a distributor or shop. This could make TikTok a competitor to Apple music and Spotify as a new contender in the streaming business.