Snapchat allows Influencers to Show off Subscriber Count
Snapchat has enabled creators to publicise the number of subscribers they have. It’s the first time Snapchat has allowed any form of public facing follower metric.
This is useful information for brands and businesses - especially when it comes to evaluating influencers for potential partnerships and advertising opportunities.
TikTok’s New Venture Could Merge Community and Music Streaming
TikTok has patented TikTok music which leads to the possibility of a music platform, a distributor or shop. This could make TikTok a competitor to Apple music and Spotify as a new contender in the streaming business.