The new clear mode option will display TikTok content without the app function buttons and content descriptions on screen to enable a ‘distraction free’ viewer experience. Users will be able to activate the clear mode function via the video share option.
Without the UI, users may be able to better engage with the content and become engrossed which could lead to longer watch times.
We think this is an interesting function as it is contrary to the instant, short-form content TikTok is renowned for. However, it is a positive step for content creators who want to drive a message without the distractions that can lead viewers to logging off or switching videos.