TikTok Adds New ‘Promote’ Options for Creators
February 8, 2023
TikTok Adds New ‘Promote’ Options for Creators

TikTok has expanded its options for video promotion on the platform. Creators will now be able to select from 4 ‘goals’ to promote their videos; more video views, more website visits, more followers, and more profile views. TikTok will then add a relevant call to action to the ad based on your goal selection.

We think these new options are a positive addition to the platform, enabling creators to be more specific about what they’d like to achieve from their content.

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