It hasn’t offered any insight into the decision behind this move - but it could be to help keep conversations about videos in comments threads alive.
Many users aren’t happy about the move, but it could boost potential engagement on video content for businesses utilising the platform.
TikTok is testing the ability to repost videos to their own followers.
This could change the lifecycle of TikTok videos - improving the potential reach, and potentially reinvigorating old videos that get shares.