Hashtags are back! Well, sort of, as Instagram is launching its Discovery Tab, where hashtags are key. Â
This new Instagram tab will allow users to toggle between their regular feed and a specialised area dedicated to content related to their chosen hashtags.Â
Not only could this be a huge factor in generating creator exposure and pushing content towards relevant demographics, but it will also help users organise and control their viewed content.Â
Although Instagram is technically resurrecting a previous feature, the development of hashtag discovery is exciting and could be a game-changer for many users.