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Instagram’s IGTV Rebranded As Platform Moves Towards Video
October 5, 2021
Instagram’s IGTV Rebranded As Platform Moves Towards Video

Videos posted to Instagram will now be separate from photos shown on the profile grids as part of a rebrand for IGTV.

This demonstrates Instagram’s intention to become more video-focused, with head of the platform Adam Mosseri stating that it was “no longer a square photo-sharing app”.

The potential to post longer videos now looks likely - presenting new opportunities for businesses, creators and podcast hosts alike.

We think this will provide a wide range of opportunities for video based creators to expand their audience and gain a larger following. However, it will be interesting to see how this change will affect regular users who use the app for its photo-sharing purpose.

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