Instagram Tests ‘Broadcast Channels’
February 16, 2023
Instagram Tests ‘Broadcast Channels’

Instagram has announced Broadcast channels - “a public, one-to-many messaging tool for creators to invite all of their followers into and engage with their most interested fans.” Creators will be able to use these channels to provide updates and share behind the scenes moments with their followers using text, photos, videos, polls and voice notes. The channels will also be brought to Facebook and Messenger over the coming months.

We think this is an exciting new feature for creators to reach out to their followers in a personal, yet casual way, and could be a great tool for building deeper connections with online audiences.

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