Instagram’s new Stories sticker lets you ask your followers to join a new group chat
Followers must submit a request to join.
The original poster can then choose who they want to include in the new chat, which will take place in the direct messages inbox. For individuals and personal brands, it opens up some interesting opportunities to really engage with the audience.
Users now don’t need a separate IGTV app to watch longer videos. The experience is embedded in the main app, accessed via in-feed teasers, a tab of the Explore page, promo stickers in Stories, and profile tabs.