AR IN SOCIAL MEDIA: Immersive experiences drive sales, improve customer engagement, and boost awareness
Augmented reality is one of the most exciting prospects in marketing - and AR ads are expected to generate over $13 billion in revenue by 2022 (12% of all mobile ad revenue for the year).
There’s a real opportunity for brands to develop an AR strategy now to secure an early-mover advantage.
Users now don’t need a separate IGTV app to watch longer videos. The experience is embedded in the main app, accessed via in-feed teasers, a tab of the Explore page, promo stickers in Stories, and profile tabs.