In August, Reddit launched a week-long test of livestream functionality for users. This could be a beta launch of the livestreaming and an opportunity for Reddit to test the waters.
Should they roll out the feature across the platform, it will be another useful broadcast outlet for businesses, artists and brands looking to grow and engage with their audience.
Users now don’t need a separate IGTV app to watch longer videos. The experience is embedded in the main app, accessed via in-feed teasers, a tab of the Explore page, promo stickers in Stories, and profile tabs.