Despite losing a significant amount of market share to rivals (especially TikTok), Snapchat remains the most popular platform amongst US teens - with 34% rating it as their favourite.
For those looking to market their products and services to the teen market, it’s still the place to be - and should be considered a priority network.
Users now don’t need a separate IGTV app to watch longer videos. The experience is embedded in the main app, accessed via in-feed teasers, a tab of the Explore page, promo stickers in Stories, and profile tabs.