This is huge and what people have been wanting since the platform began.
All users will now be able to add links to their Instagram stories. Before it was only possible for people with over 10k followers. This is a huge opportunity for increasing traffic and revenue to your website for ecommerce clients.
Users now don’t need a separate IGTV app to watch longer videos. The experience is embedded in the main app, accessed via in-feed teasers, a tab of the Explore page, promo stickers in Stories, and profile tabs.