Businesses and conferences will soon be able to stream on Linkedin as audio or video, with the potential for ticketed online events in the future.
We think this is a huge opportunity for natively reaching business oriented audiences, and could open up the potential of the platform for webinars and hybrid events.
Users now don’t need a separate IGTV app to watch longer videos. The experience is embedded in the main app, accessed via in-feed teasers, a tab of the Explore page, promo stickers in Stories, and profile tabs.