TikTok is to launch a scheme that lets viewers pay to subscribe to specific live streamers. Dubbed Live Subscription, it gives fans access to perks like a subscriber-only chat, creator-specific emotes and badges that differentiate them from non-subscribers.
This is great for content creators who want to monetise their craft, and allows a great level of communication between streamers and viewers.
Users now don’t need a separate IGTV app to watch longer videos. The experience is embedded in the main app, accessed via in-feed teasers, a tab of the Explore page, promo stickers in Stories, and profile tabs.