Facebook is testing a new option that allows users to share posts to subscribers only for a limited amount of time before they appear as public. Options currently include 24 hours, 48 hours and 1 week.
This new option could be a good way of providing more value for subscribers, as well as incentifying followers to subscribe to access content before others
Users now don’t need a separate IGTV app to watch longer videos. The experience is embedded in the main app, accessed via in-feed teasers, a tab of the Explore page, promo stickers in Stories, and profile tabs.