WhatsApp has now introduced video messaging. These messages allow users to respond to messages in real-time using video clips of up to 60 seconds.
We think this new feature will be a useful addition to the platform, providing an extra method of communication/explanation where text/voice notes don’t suffice.
Users now don’t need a separate IGTV app to watch longer videos. The experience is embedded in the main app, accessed via in-feed teasers, a tab of the Explore page, promo stickers in Stories, and profile tabs.