Staying with Instagram, company head Adam Mosseri has revealed the top three factors driving the platform’s algorithm, offering key insights for boosting content reach this year:

1. Watch Time: The longer users engage with your content, the better it performs.
2. Likes: Essential for boosting content visibility within your follower base.
3. Sends: Crucial for reaching new audiences and gaining exposure on Explore and recommendations.

Likes are most important for the content shown to your followers, while Sends have a greater impact on extending your reach beyond your current audience. Interestingly, Comments don’t play as significant a role, with Watch Time most likely absorbing their effect.

Creators aiming to build a winning Instagram strategy should focus on crafting content that captivates, encourages likes, and prompts shares to capitalise on these latest algorithm tips. However, it’s important to remember that this isn’t foolproof and works on a case-by-case basis, so don’t be afraid to experiment to optimise your content’s impact!