Despite losing a significant amount of market share to rivals (especially TikTok), Snapchat remains the most popular platform amongst US teens - with 34% rating it as their favourite.
For those looking to market their products and services to the teen market, it’s still the place to be - and should be considered a priority network.
Creators can now enable auto captions on their posts. This is a great move for accessibility for the hard of hearing, and for those users that watch videos with the sound off.