This is huge and what people have been wanting since the platform began.
All users will now be able to add links to their Instagram stories. Before it was only possible for people with over 10k followers. This is a huge opportunity for increasing traffic and revenue to your website for ecommerce clients.
Creators can now enable auto captions on their posts. This is a great move for accessibility for the hard of hearing, and for those users that watch videos with the sound off.