Pokes have made a comeback on Facebook, reigniting memories of simpler times. 

When poking launched in 2004, it was seen as a playful way to interact before it faded into obscurity - until recently. 

20 years since its launch, Facebook has brought poking back as they now feature in search results. This revival is a nod to the platform's history, evoking nostalgia for longtime users. 

From a marketing perspective, this revival offers insights into the importance of understanding the evolving nature of internet trends and user preferences. While poking may not directly serve as a marketing tool, it serves as a reminder of the fundamental principles underlying successful marketing efforts: fostering connectivity and engagement. Incredibly, poking first launched, it was one of the first examples of promoting social media interactions. How times have changed! Yet the message remains the same - the best way for brands to approach social media platforms is as channels for building relationships and engaging in conversations with their audience rather than merely using them as broadcasting platforms for promotional content.