Snapchat allows Influencers to Show off Subscriber Count
Snapchat has enabled creators to publicise the number of subscribers they have. It’s the first time Snapchat has allowed any form of public facing follower metric.
This is useful information for brands and businesses - especially when it comes to evaluating influencers for potential partnerships and advertising opportunities.
Advertisers see Early Promise in TikTok’s Self-serve Ad Platform.
Introduced last Autumn, it’s getting good reviews from advertisers for being relatively easy to use and providing good value in terms of increasing brand awareness.