Spotify has now launched a DJ mix featuring a select group of DJs. This allows DJ mix royalties to be paid back to the artist - enabling an extra revenue stream and an extra route to discoverability.
We think this will be great for dance music and allow artists to be more easily discovered.
Advertisers see Early Promise in TikTok’s Self-serve Ad Platform.
Introduced last Autumn, it’s getting good reviews from advertisers for being relatively easy to use and providing good value in terms of increasing brand awareness.