Spotify Adds Call to Action Cards on it’s Podcasts
Creators will be able to insert call to action links throughout their podcast by having a card pop up when the podcast is paused. We think this a great feature from an advertising perspective, as rather than rely on a brief 30 second window to get your ad and url across - it will instead be native and one touch away.
Advertisers see Early Promise in TikTok’s Self-serve Ad Platform.
Introduced last Autumn, it’s getting good reviews from advertisers for being relatively easy to use and providing good value in terms of increasing brand awareness.