Twitter is launching Twitter Shops for US creators. Merchants can now have a collection of up to 50 products to offer on their profile. Twitter has previously lagged behind on the ecommerce side of social media, so this will be great for creators who use Twitter as a main communication channel but who also want to sell.
Advertisers see Early Promise in TikTok’s Self-serve Ad Platform.
Introduced last Autumn, it’s getting good reviews from advertisers for being relatively easy to use and providing good value in terms of increasing brand awareness.