Instagram has given users the ability to view their feed chronologically, rather than algorithmically. Whilst this feature is not enabled by default, some users may prefer to use it.
We believe this is a positive thing, as it will allow users to see content in real-time rather than what the algorithm has decided.
Advertisers see Early Promise in TikTok’s Self-serve Ad Platform.
Introduced last Autumn, it’s getting good reviews from advertisers for being relatively easy to use and providing good value in terms of increasing brand awareness.