Instagram chief Adam Mosseri has announced that Instagram is making an update to the way that it ranks content to put greater value on original content.
This move, which is partially to stop the resharing of TikTok watermarked videos on the platform, should be a benefit to all creators making original content.
Advertisers see Early Promise in TikTok’s Self-serve Ad Platform.
Introduced last Autumn, it’s getting good reviews from advertisers for being relatively easy to use and providing good value in terms of increasing brand awareness.