WhatsApp has now introduced video messaging. These messages allow users to respond to messages in real-time using video clips of up to 60 seconds.
We think this new feature will be a useful addition to the platform, providing an extra method of communication/explanation where text/voice notes don’t suffice.
Advertisers see Early Promise in TikTok’s Self-serve Ad Platform.
Introduced last Autumn, it’s getting good reviews from advertisers for being relatively easy to use and providing good value in terms of increasing brand awareness.