Users now don’t need a separate IGTV app to watch longer videos. The experience is embedded in the main app, accessed via in-feed teasers, a tab of the Explore page, promo stickers in Stories, and profile tabs.
TikTok’s New Venture Could Merge Community and Music Streaming
TikTok has patented TikTok music which leads to the possibility of a music platform, a distributor or shop. This could make TikTok a competitor to Apple music and Spotify as a new contender in the streaming business.